Portuguese Jewellery Shaped with Love
Portuguese Jewellery Shaped with Love is part of a project developed by the AORP – Portuguese Jewellery and Watchmaking Association. This is a digital tool promoting the image of Portuguese Jewellery at home and abroad. The focus is on more promising markets with projection through participation in international events and fairs. This online platform intends to convey the new proposals and reports, shaping a new identity for Portuguese jewellery on the world scene. The testimony and values conveyed by the brand “Portuguese Jewellery shaped with love” are becoming increasingly important. The transmission aspects are multiplied, applying the field of influence. This website focuses on the differential aspects of the national offer: the specialisation of production; creative abilities in the fields of design, fashion; and the quality of the services rendered internationally. This constitutes a purpose in itself to promote the brand identity and the actions of national jewellery internationally, whilst simultaneously serving as a means for companies to integrate the AORP initiatives and promote the best of its productions. The campaign “Portuguese Jewellery Shaped with Love” is part of the Gold Win Together project supported by the Collective Actions’ Support System (SIAC).
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