Brands and personalities come together in Crossings’ collection to bring Portuguese Jewellery to Dubai
It’s the result of a co-creation between five jewellery brands and five outstanding Portuguese talents in the areas of art, culture, and sports. The Crossings’ collection is part of the trend of increased consumption of jewelry in GenZ and in the male customer and the digital affirmation in the sector. Collection will represent Portugal at ExpoDubai, on the 19th February.
With the world's attention on the sector, the Portuguese Jewellery and Watchmaking Association (AORP) attended the ExpoDubai to present its latest international promotion campaign: Travessia.
The occasion served to display the exclusive Crossings collection, in time for the Jewellery Week at Portugal Pavilion created especially for the moment, with the contribution of five Portuguese jewellery brands. These industrialists represent the new generation of an area that, respecting the essence of national jewellery, invests in innovation and technology to project itself across borders.