Portuguese Jewellery continues to polish its international path. In the last edition of Inhorgenta Munich, the Portuguese jewels were in the spotlight.
Eight national brands showed how Portuguese Jewellery is renewing with new design concepts and an international vision, but still preserving the heritage and tradition.
This combination of tradition and contemporaneity is attracting international attention. Proof of that is the fact that Liliana Guerreiro, one of the Portuguese brands at the event, has won “Best Piece of Jewellery” award with the “Elementos” masterpiece necklace, a contemporary reinterpretation of the Portuguese filigree.
In the Portuguese Jewellery Stand, promoted by AORP, four new designers showcased their exquisite collections: Ana João, Carla Faro Barros, Mater Jewellery Tales and MMUTT. At the same time, four more brands represented the talent and vision of Portuguese Jewellery: Astorga Jewels, a brand with a contemporary design, Inês Telles Jewelry, Liliana Guerreiro, two designers with innovative and disruptive concepts and Nevacril, specialists in the manufacture of displays.
Germany is the seventh largest market for Portuguese Jewellery, representing 4% of total exports. Since 2009, exports have grown 30%, and in 2015 the increase was around 12%.
According to Fátima Santos, Secretary General of AORP, “Germany has a big growth potential for Portuguese Jewellery. Close market monitoring and consistency of approach are needed to convey confidence.”
From March 18 to 21, Inhorgenta Munich 2017 has been the international meeting place of the jewelry and watch industry. About 27,500 trade visitors from over 70 countries were in Munich from February 18 to 21 – these are five percent more than in 2016.
More information about Inhorgenta Munich at: www.inhorgenta.com