ortuguese jewellery is more tempting than ever. The art, refined from generation to generation, has reached the boiling point in the creative hunger of young designers.
With a voracious appetite, almost insatiable, it renews itself, without losing its essence.
The new campaign “Portuguese Jewellery À La Carte”, promoted by AORP – Portuguese Jewellery and Watchmaking Association was served at the table, gathering prestigious guests who represent Portuguese talent and share the desire to value Portuguese jewellery.
Vogue Portugal also sat at the table and shows, in pictures and video, the tasty moments of an unforgettable night.
If you are hungry for more, read the full article here.
To launch the new “Portuguese Jewellery – À La Carte” campaign, AORP – Portuguese Jewellery and Watchmaking Association and Vogue Portugal promoted an exclusive dinner with prestigious guests that represent Portuguese talent and share the desire to value Portuguese jewellery.
The event was covered exclusively by Vogue Portugal that shares now, in video, the tasty moments of an unforgettable night.
If you are hungry for more, read the full article here.
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Portuguese Jewellery is more attractive than ever. The art, perfected from generation to generation, has reached a sweet spot through the creative effervescence of new designers, which entices the desire and awakens the senses.
With the label “À La Carte”, the new campaign for the international promotion of Portuguese Jewellery, promoted by AORP – Associação de Ourivesaria e Relojoaria de Portugal, [the Portuguese Jewellery and Watchmaking Association], whets the appetite for a sector that reveals an insatiable hunger for growth and expansion, adapting itself to the new dynamics of the market and to the taste of the most demanding consumers. Encompassing both brands that renew tradition and author design, Portuguese jewellery presently uses generous doses of creativity and innovation.
Fátima Santos, AORP’s General Secretary, explains the analogy: “If for some years Portuguese Jewellery was closed in the internal market, it nowadays shows a voracious appetite for internationalisation, registering record participation in international fairs and winning the most prestigious awards and recognitions. This campaign is part of our 2017/2018 internationalisation project, the most complete and ambitious ever, which will cover 41 actions in 17 markets and involve more than 50 companies”.
The campaign was featured by model and actress Sónia Balacó and has the creative direction of AORP, production by Snowberry and photography by Frederico Martins. The scenography is by the Portuguese duo Ana Neto and Joana Lima, from S.P.O.T..
The “À La Carte” campaign is part of the “560 Jewellery: Made (and Designed) in Portugal” internationalisation project, co-financed by Portugal 2020 and encompasses a global investment of 2.5 million euros.
As a campaign for the promotion of the industry, the photography session presents the proposals of a selection of ten brands, representing the new Portuguese Jewellery: Carlton Jewellery, Filipe Fonseca, Iglezia, Joana Mota Capitão, Mimata, Portugal Jewels, Razza Joias, Rosarinho Cruz, Sara Sousa Pinto e Sopro Jewellery.
#portuguesejewellery #jewelleryalacarte
]]>Behind every Portuguese jewel there is a history of tradition and art. There are craft techniques, passed down from generation to generation, as a legacy of ingenuity and knowledge. Faces marked by experience and hands full of talent.
The initiative “Portuguese Jewellery Shapers”, promoted by AORP – the Portuguese Jewellery and Watchmaking Association shows the faces and stories of Portuguese artisans.
In this second edition of the project, the mission is to value the different techniques of Portuguese Jewellery –stone setting, modelling wax, curb chain, chiselling and filigree, identifying the masters who preserve the art and give each piece a stamp of identity, quality and detail, which sets apart Portuguese Jewellery worldwide.
Ana Freitas, President of AORP, considers that “In our international endeavours we have proven that the great wealth of Portuguese jewellery lies in the hands of our artisans and in the way they continue to preserve highly specialised manual techniques and dedicate all their knowledge, talent and dedication to each piece. We want to make their stories known and, by doing so, to value Portuguese jewels.”
With the motto “Who made your jewels”, the initiative tells the story of Henrique (47 years old), a master in stone setting in whose hands have passed the most varied and rare gems; Pompeu (54 years old), one of the few artisans who preserves the art of traditional Portuguese curb chain in a totally manual process; Benjamin (52), a wax modelling specialist who manages to achieve all kinds of shapes, movements and textures that he idealizes with his hands; Olga (57 years old), representative of many filigree artisans in the region of Gondomar and Fernando (53 years old), a master in chiselling, one of the most meticulous and detailed techniques of Portuguese jewellery, through which it imparts texture, volume and shape to the metal, sculpting true pieces of art.
The “Portuguese Jewellery Shapers 2.0″ project will be launched at Ourindústria, an event that brings together more than 70 jewellery and watchmaking exhibitors from 15 to 18 of March at the Multiusos de Gondomar.
Meet the faces and stories of those who make our jewels here.
]]>14 de fevereiro de 2018 – Com um enorme potencial de crescimento, o mercado asiático é uma das grandes apostas do projeto de internacionalização da joalharia portuguesa, promovido pela AORP – Associação de Ourivesaria e Relojoaria de Portugal. Depois de Tóquio, as joias portuguesas partem agora para Hong Kong, para participar numa das maiores e mais importantes feiras do setor a nível mundial.
A Hong Kong International Jewellery Show acontece de 1 a 5 de março e contará com a presença de seis marcas portuguesas: Alma de Coração, Bruno da Rocha, Coquine, Galeiras, J. Soares Joalheiros e Styliano Jewellery.
Com 2.500 expositores e cerca de 52.000 visitantes profissionais, provenientes de mais de 50 países, este é considerado o ponto de encontro mundial do setor da joalharia, servindo de plataforma de contacto com compradores de todo o mundo. Segundo Fátima Santos, Secretária-Geral da AORP “o principal objetivo com a presença nesta feira é reforçar a ligação com o mercado asiático, sobretudo com a China, onde identificamos um grande potencial de crescimento para as joias portuguesas. No entanto, a nossa experiência anterior mostra-nos que aqui se fazem contactos para todo o mundo, desde EUA, Austrália e até Europa. Algumas marcas conquistaram clientes importantes em Espanha, França, Alemanha, a partir de Hong Kong”.
Esta também será a terceira participação da Rota da Filigrana de Gondomar, que, em parceria com AORP, convida marcas do concelho para se apresentarem em feiras internacionais. “As demonstrações ao vivo têm sido um sucesso. Não só é uma forma de promovermos a filigrana portuguesa, reforçando os valores da manualidade, atenção ao detalhe e paixão que caracterizam a joalharia portuguesa, como têm sido também um importante atrativo de visitantes para o espaço, fascinados com a arte e talento dos nossos artesãos”, acrescenta Fátima Santos.
Mais informação aqui.
No dia de celebrar o sentimento, as joias tornam-se símbolos da união e cúmplices eternos da história que aí começa. Encontre nas joias portuguesas, os aliados perfeitos para o seu começo feliz!
]]>As suas coleções materializam a simbiose entre as técnicas artesanais da joalharia portuguesa e o design contemporâneo. A designer tira partido das texturas orgânicas e das imperfeições naturais do trabalho manual para reproduzir com autenticidade os objetos que a inspiram.
A coleção Aqua remete para os fragmentos do oceano Atlântico, que podemos encontrar ao longo da costa portuguesa. Um imaginário subaquático que ganha forma em joias plenas de detalhe.
Descubra mais em: www.barbaragoyri.com/
]]>Love is an universal language, but has in the lines of the Portuguese poets an intense expression. As it is the only language in the world to translate the feeling of missing someone in a single word.
Portuguese Jewellery is shaped with love and grace, so each piece has a bit of our essence.
In the “Portuguese Jewellery – Shaped With Love” corner at El Corte Inglés Lisbon you will find the suggestions of ten Portuguese Jewellery brands so you can express all your love, in true Portuguese.
]]>Munique é o próximo destino na trajetória de internacionalização da joalharia portuguesa. A edição de 2018 da Inhorgenta decorre entre 16 e 19 de fevereiro e conta com uma representativa participação portuguesa, com 14 marcas nacionais em exposição. E depois do sucesso em Tóquio, a AORP volta a aliar-se à Rota da Filigrana para promover demonstrações ao vivo em permanência no evento.
Sendo um importante palco de inovação e tendências, a feira alemã é a aposta de marcas vocacionadas para o design e joalharia de autor. No espaço “Portuguese Jewellery – Shaped with Love”, promovido pela AORP, estarão presentes seis marcas de autor: Ana Bragança, Ana João, Bárbara Goyri, Diogo Dalloz, Inês Rio e Mater Jewellery Tales.
A comitiva portuguesa completa-se com Astorga Jewels, Cecília Ribeiro, Galeiras, Inês Telles, Liliana Guerreiro, Paula Margarida Reduto, Nevacril e Sara Sousa Pinto. De salientar que Liliana Guerreiro regressa depois de, no ano passado, ter sido distinguida com o prémio de “Melhor Peça de Joalharia”, na primeira edição dos Inhorgenta Awards.
A Inhorgenta Munique apresenta-se como uma das maiores e mais internacionais feiras de joalharia da Europa. Em 2017, reuniu 987 expositores de 40 países e registou a visita de mais de 27.500 profissionais provenientes de 70 países. Em 2018, a feira irá ultrapassar a fasquia dos 1.000 expositores e prevê também um aumento do número de visitantes.
Mais informação em: www.inhorgenta.com
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